Why Shoppers Choose to Use Chat Features

 
Guest Post by Patty Whelan of Merchant Express.
Lauren Freeman, President of the e-tailing group (a niche e-commerce consultancy), published a white paper to share the findings of consumer rationale for using chat. Studies were undertaken to determine the “who, what, where and why” behind consumers’ choosing to use an online chat feature. Online retailers have much to be gained by implementing the best of the live chat experience into their business.
It can be concluded that the six core reasons online shoppers choose to use live chat are multi-faceted:

1.    Shoppers feel special and empowered when they use live chat

Strong expressed strong feelings of appreciation for chat’s availability to solve a problem when sought on their own terms. Knowing their problems and/or questions matter and that help is conveniently available is significant for many of the shoppers interviewed.

2.    Shoppers can multi-task when chatting

Busy online shoppers embrace technology that saves them time; freeing them up to accomplish other things. Live chat uniquely puts shoppers in a position to problem solve while still focusing on other tasks at hand. Not having to stray from their computers or pick up the phone (especially in a work environment) were significant reasons chat was favored.

3.    Chat provides instant gratification – getting questions answered in a timely fashion

For access any time of the day or night, live chat is hard to beat. These shoppers seek immediate answers to any and all questions and “get it done in 5 minutes versus having to call or go to a store.” Ultimately, the less time spent dealing with specific issues means more time for shoppers to do something else of their choosing.

4.    Chat works in multiple scenarios from simple service questions to complex product queries

Pre-order benefits are varying as the information gathered beforehand not only answers a question but saves having to return products. Alternatively, post-order lends itself to a different set of questions that can be just as valuable for saving time. Queries might seek general information but also benefit shoppers addressing processing challenges, returns and even post-purchase support.
Speed, efficiency and an ability to utilize live chat for almost every issue imaginable cannot be under-estimated. From basic service concerns to questions on the most complex of products including high ticket merchandise, all seem to be fair game for consumers.

5.    Chat allows consumers to avoid inconvenient or annoying alternative methods

The individuals that were interviewed outlined a multitude of reasons why chat is their preferred form of communication with the retailers they shop. Instantaneous responses in real-time are much preferable to the wait time of alternative email or phone options.

6.    Chat is like “good old-fashioned” customer service

Several respondents suggested that, “chat is like having a salesperson right there when you need them — and not (right there) when you don’t.” These chat interactions reinforce that retailers actually have people in place who understand the product and have valuable information to impart. This harkens back to times prior to this technological age when such knowledge was the rule of retail.
These key insights gained from consumers that appreciate a positive live chat experience should be taken into consideration for every retailer’s growth strategy.
•    Your live chat feature should be easy to find and easy to use.
•    Be sure that your customers are treated with intelligence.
•    Be helpful and don’t make the mistake of using chat technology as playing the role of a pushy salesperson.
Incorporate the best of traditional customer service interactions into your live chat feature to create a positive customer experience, enhance your company’s reputation and foster customer loyalty.      

About Guest Blogger

Patty Whelan is a seasoned copywriter with significant experience producing original content in all facets of online and offline marketing communications, with specialties in all aspects of Search Engine Optimization copy writing. Her work has covered a broad range of topics for varying industries and has been published in print and electronic media. The focus of her current work concentrates on the electronic payment processing industry and small businesses. You can connect here through this website : http://www.merchantexpress.com

   

Characteristics an Evil SEO Company

Do you what is ailing the SEO industry at this moment? No, no it is the Penguin or Panda updates. They are doing a great job by demolishing those common SEO myths that visibility can be achieved by doing some absurd tasks like directory submissions, article syndications etc. No, what is plaguing the SEO industry is the reputation. Its reputation is getting tanked everyday because of some people who are masquerading as SEO professionals and fleecing customers in the name of offering SEO services. These snake oil sellers are giving the entire SEO industry a bad name and creating loads of confusion among those who are in genuine need of online marketing services. So, it is becoming all the more difficult for small business owners who are looking for a genuine SEO company to get more leads from their website. Though there is no such hard and fast rule to tell which SEO company is genuine and which one is another Sneak Oil Seller, SEO sneak oil sellers have some characteristics that set them apart from the genuine service providers. Wondering what they could be, here they go:

You get a mail from an SEO Company

Great SEO companies never send you email or spam your inbox out of blue. They know how to market their products and for that reasons they know they will never resort to such menial things. So, whenever you get an email that says that your website is not listed in major search engines or your website is missing out on a large number of visitors, you should be apprehensive about the company and its intension. In majority of cases, you do not even have to submit your website to search engines; they are quite capable of locating your website.

They Guarantee You First page rank

Some SEO Sneak Oil sellers go extreme and they claim that they have personals associated with Google. Though it may sound ludicrous to you but some people do fall in prey. So be aware of these nonsensical claims. Sometimes, they claim that they can make your website top in the SERP in some competitive keywords. This is simply misleading. No SEO Company can claim that it can make your website appear in top in some premium keywords. Just stay away from them.

They are not willing to tell you what They are doing

If the SEO Company that you have hired is genuine, they will not mind sharing you all the details they are doing. But SEO Companies that employ unethical practices like creating doorway pages only for the sake of boosting the rank of the main money making website or stuffing keywords in the web pages, creating pages only for the sake of building links etc. You need to press them to show you what exactly they are doing.

They want to Insert a Link of their website

You need to avoid those SEO companies who try to convince that submitting your website in thousands of directories and article directories will eventually help your website securing higher ranking. Participating in link scheme is the last thing that you should do. Google has already waged a war against the blog networks and link scheme and therefore, there is no such reason why you should be making your website vulnerable to algo updates. And never agree to their proposal to add a link back to the SEO company from the footer section of your website.

Check where your money is going

Some SEO Companies are into the habit of misguiding people by combining PPC and organic web strategy. They try to misguide people by showing that they actually control the search engine by making their website at the top of some less competitive keywords in Google Adwords or any other marketing platform. So don’t fall prey to this kind of claims. You need to figure out where your money is actually going. Temporary top spot is not going to save you in one way or the other.

About Guest Blogger

Michael Evans is a passionate writer and he works for WebArts, a Cyprus Digital Agency.

Tips for Successful Post-Panda Internet Marketing

Panda and Penguin are close friends. They are tools of Google that designed to re-organizing Google ranking system, reduce the rank of low-quality website. Last two days, we have a post on how Google Penguin penalize a website for overdoing in SEO. This guest post will give you some tips to sucessful in new era of Google.

The last two years have seen some major changes in the world of internet marketing. Google's Penguin and Panda updates have altered the SEO landscape considerably. Here are a few tips to help you succeed at post-Panda online marketing.



Prior to the Penguin and Panda updates, it was possible to rank a website using spun content, directory submissions and automated link-building techniques. Those days are long gone and now you need to have high-quality content and a natural link profile if you want your site to do well in the SERPs.

Marketing Through Quality Content

Content marketing is not a new concept, but it is enjoying a surge in popularity at the moment. Before Penguin and Panda, many webmasters avoided content marketing because it seemed like a lot of work and they knew that they could see good results just by hiring an SEO company to do some automated directory submissions and submit a few spun articles to the popular article farms for them. It didn't make sense to pay more for good content and high-quality links if you could get the same results by focusing on quantity instead.

Now that Google has improved its ranking algorithm, those low-quality links are useless and every good SEO Company knows this. If you want your site to rank well today, you need to build a site full of useful and interesting content. Google appreciates unique content that is relevant to the topic of your website and will love your website even more if it is frequently updated. Not only will unique, fresh and interesting content get bonus points from Google, it will also be appreciated by your users. More important, good content will be linked to via social media sites and readers' blogs.

Organic Traffic and Links

Before Google changed its algorithm, link-building strategies focused on acquiring links for the purpose of increasing the target site's Page Rank and improving the site's ranking for specific keywords. Google now picks up on sites that have unnatural-looking link profiles with a lot of links that have similar anchor texts.

Instead of focusing on links for the purpose of page rank, it is better to focus on creating content that people want to link to because they think it is worth sharing. The traffic that your website receives from such links will land on specific pages rather than the home page. In addition, some of those links will be from sites with a loyal readership. Those readers will click on your link and hopefully enjoy the content on your site and choose to come back regularly.

There are no short cuts when it comes to successful internet marketing. Yes, it is possible to buy traffic and see impressive numbers in your statistics, but that traffic will probably consist of bots, or visitors who are not actually interested in your site. If you want to get quality traffic and have people read your posts and buy the products you are selling, you need to work hard. Today, quality content and regular site updates are the secret to success.

About Guest Blogger

Mary  is an online marketing expert and technology enthusiast. She has been using the internet since the days of Usenet and the AOL walled gardens and she founded her own SEO Company in the late 1990s. Away from the computer, she enjoys horse riding and fly fishing.

How Google Penalize Website with Penguin Update

Seven months ago Google rolled out Penguin update to fight against SEO spammers. A  roactive step from google to clean search engine ranking results from aggressive search engine optimizers trying hard to improve rankings in Google through building the low quality links.

The aftermath of Penguin was a total disaster for small business owners who relied heavily on Google. Recently, a month ago, two small business owners who shut the office down forever. Even after I promised in helping to recover from penguin, these SMEs forced to close business as the nature of business was not allowing run the trade with lack of time limit.

The sole intention behind this post is to educate business owners on the main causes of penguin hit to the websites. The below points answers what tactics and techniques lead to penguin penalty.

Keyword Resemblance in Anchor Text, Title Tag and Web Page:

There is a classical misconception about Penguin update: getting low quality links of same anchor text. Google goes one step further by analyzing the keywords between anchor text and title tag. The co-occurrences of same keyword in web page and anchor text. It’s quite simple for the Google spider to analyze the above. For Example: If you are targeting the keyword Real estate agent in California and the same keyword is mentioned in title tag and repeated many times in web page as well as got many anchor text of the same phrase through low quality sites. Then it’s easy for Google spider to find the pattern of spam.

Not just repeated phrases or keyword stuffing in the web page alone leads to penalty. Keyword stuffing in the web page indicates Google that website has shallow content. But aggressive search engine optimization is more than that. Here search engine optimizers are playing hard with the rules set by Google and not for visitors.

Google won’t penalize the website by analyzing one side of the story. If a webmaster made an offence in all the three aspects: repeated phrases in title tag, web page and anchor text means web master is not ignorant of search engine optimization. Webmaster is well aware of SEO and deliberately optimizing for the sake of ranking. Hence the combination of all the above techniques leads to Penguin penalty.

Usage of Same Content in link building:

This may include one of the panda characteristics but not a panda update. Google won’t manually penalize penguin update for millions of web pages. Google spider must follow a process to identify the certain patterns of fraudulent techniques incorporated by seo. One of the common factors is using same content in multiple websites. And classical example is submitting the title tags and meta description of web page in various directories. This is an easy way for Google to automate for finding the low quality links. 

Even seo professionals have used different content other than existing content in web page but same description in many directories is definitely a link building form for the sake of rankings. 

One more common spam technique is article marketing. 500 words or same article submitting in many article directories. Here it is easy for Google to find out the same content and same resource box with same anchor texts. It is fine same anchor texts with same bio but articles must be different. With different articles in other websites webmaster is contributing to visitors and in return he is getting links which won’t come under the radar of Penguin penalty.

Google is always smart. But Google also has weakness. It cannot rank manually every websites or cannot penalize every websites. Google need to automate. Once web spam of Google team identifies the common abuse followed by SEO industry it will come up update. Follow the best practices of link building and on page optimization and learn process of the new updates.

About Guest Blogger

Shwetha Ramesh started to work as Content Manager in YSS SEO Company India lately working SEO projects related to Chennai clients from our seo company chennai office.

Image credit:

http://www.flickr.com/photos/sidereal/76724710/

How To Become An Expert In Your Industry

One of the keys to growing your presence online, is establishing yourself as an expert in your industry. This can be done in a number of different ways, but all of these ways require networking of some sort. You become an expert, by getting other experts to acknowledge that you are in the same class as them. You can establish yourself as an expert in your own industry by creating high quality and insightful content, answering questions about your industry around the web, and also releasing your own webinars and seminars on a variety of subjects that are related to your overall niche. In doing these things, you prove that you have the knowledge within your industry to become an expert, and are able to establish credibility through the sharing of other information.

High Quality, Insightful Content

The first thing that you need to do to establish yourself as an expert within your industry is to publish high-quality, insightful content on the subject. This content, should not be published on any of the other websites, and should be completely original in nature. Try to analyze the subject as in-depth as possible, and an effort to display the level of knowledge that you have on your industry. The higher-quality the content, the more believable it will be that you are an expert within your industry. Also make sure that you are participating on other websites that are publishing insightful content as well. By linking to insightful content, you not only prove that you can identify worthwhile content to your visitors when you find it, but it allows you to make connections with others that are considered experts.

Answer Questions Where Available

It should also be your goal to answer questions where available. There are number of questions and answers websites online, such as Yahoo Answers, or other industry-specific question and answer websites, in which you can create an account, and answer questions that individuals have about your industry. In doing so, you will build credibility with a range of different people, and have proof that you have been able to help dozens of people with questions about what you do. You can also answer questions over social networks, which can be an excellent way to gain traction with others, as they can see exactly what you have answered.

Webinars and Seminars

nother excellent way to establish yourself as an expert, is to hold either seminars, or online seminars, known as webinars. This allows you to put your knowledge on full display, and also help others to learn information about your industry. Try to plan ahead, and an effort to create as good of a webinar as humanly possible. Make sure that you are answering any common questions are misconceptions that people have about your industry in a straightforward and professional way, and also look for opportunities in which you can promote your website or service through these webinars.

Establishing yourself as an expert in your industry can be very difficult, but with the little bit of hard work and determination, you can prove that you have the knowledge to be considered one, by providing high quality information and helping others to gain knowledge as well.

About Guest Blogger

Charles Dodgson writes for WL Marketing Link Building Company – one of the most affordable SEO service providers delivering a full range of strategic Internet marketing solutions for businesses and professionals.

4 top web design trends of 2012 to pep up your website

One of the most important elements of a good website is ‘spectacular design’. Earlier, websites were static and design elements played almost no major role in them. But with the emergence of Web 2.0 and the new web tools and technologies, websites have become more dynamic with design playing a vital role. Today, you can use your website(s) to interact with your users, engage them and prompt them to take a call to action easily. However, there are many fine points to consider while designing a dynamic website that is in sync with the changes in WorldWideWeb. Let’s go through four such web design trends of 2012, which will help you pep up your website and make it an instant hit with the end-users.

Responsive Interface

It is no secret that most of the users nowadays access the Internet from a number of mobile devices due to speedier connectivity and unlimited data plans. Since most of these mobiles are touchscreen devices, clicking on various elements on a web page has become redundant. Today, web designers provide users with websites that sport responsive interfaces.

You can use dropdown menus, large buttons, search boxes, breadcrumbs and other such elements and make your website more responsive for your end-users, so that they can easily browse, navigate and use your website irrespective of their devices.

Infographics

Infographics are the latest sensation. They are commonly found in various social media sites and for good reason; they provide important information and put them together in a way that is easy to read and comprehend at one go.

You can use infographics on your websites to present interesting facts, statistics or anything and everything under the sun (as long as they make sense). More importantly, infographics can be shared on social media sites (and accessed on various mobile platforms as well), which will help increase your website’s visibility online.

Parallax Scrolling

Parallax Scrolling combines static images and scrollable text. This new method enables users to scroll website elements in different and more interesting ways and is particularly useful, when you want to show more information on a single web page and yet, maintain a clean, uncluttered and user-friendly layout. To get a clear idea about Parallax Scrolling, you can search for some of the best sites that have used this method on their web pages.

Minimalism

Small is the new big and less is the new more. Today desktops with 10 inch screens or laptops with 14 inch screens are making way for 7 inch tablets and 4 inch smartphones. This calls for minimalistic web design, where only relevant information is displayed on each web page and any sort of clutter is totally done away with.
These sites have a clear design; display only the important links; contain simple backgrounds and big fonts; use a color palette with 2-3 colors at the most; are easy to navigate etc. In a nutshell, minimalistic websites provide information to the site visitors clearly without distracting them with unwanted design elements and wasting their time.

To Conclude

These were some of the latest web design trends on 2012. Use them on your website to make it more attractive, engaging and last but not the least, interesting for your target audience. This in turn will help you increase your conversion ratios and also increase the footfalls on your site.

About Guest Blogger

Alan Hall is a Los Angeles based Website Design with PLAVEBAPPS and has worked on numerous successful projects for his company. He also likes to research and write on various technical topics for guest blogging platforms when he gets the time.

A complete and comprehensive guide on how to use Google Disavow Link Option

This is guest post by Michael Evans
So, your website has been tanked by the vicious penguin and even after giving your hundred percent to get rid of the spammy links that are making your website bleed, a vast majority of them remain there intact and making your feel totally helpless. But fear not dude, the disavow link is here and hopefully it is going to exonerate you from the sins of your past spammy marketing initiatives that might have probably cost you thousands of SEO dollars. Yeah, yeah it is not that easy otherwise we could have had innumerable number of success stories to share by now. As there is no such great news to relish, we can safely assume that not many people have got benefited from it but that does not necessarily mean that it is not that effective. Nope, probably you do not exactly know how and when to use it [no offense plz]. So, here it goes –

A Little bit of background story

There has been a bit of confusion surrounding the concept of Disavow Link. The building block of web is links; no amount of spam can undo this. So just because a search engine named Google has launched something called – Disavow Link, it does not mean that you should be giving less attention to acquiring links naturally and put all your efforts to monitor and police each and every link that comes along the way and get them down just to be in the good book of Google.

Actually, the concept of online marketing has been hijacked by some shrewd marketers who have been engaged in doing sneaky things to get to the top in some competitive keywords in no time. They were using bulk article submissions, article network sites, massive directory submission and other sneaky stuffs. So, Google has to intervene and now we have got penguin update. But as negative SEO is on the rise and as Google is working on the biggest ever penguin algo update [as news is doing the round], it launches Disavow Link option so that it can avoid the scathing criticism of the webmasters whose websites might be wrongly affected by the upcoming algo shuffle.
Who should be using this tool: As Google is reiterating the fact that this is an advance tool and average webmasters need not have to use this because if used wrongly, it could back fire. So, here are the few hypothetical situations when you should be thinking about giving the Disavow Link a try:

1. Your website has been manually penalized

It sucks when you receive a message in Google webmaster tool about violating Google’s policy or about Link Scheme. But do not jump at the gun at the sight of this message. This message only means that your website is manually checked by human quality raters at Google and they have raised their flag after checking the backlink profile of your website.

However, this does not mean that you need to remove all the links and turn the clock around. Nope, do not make such foolish thing because you will just be shooting yourself in the feet. You need to create a list as mentioned below:

URL	PR	Anchor text	Moz rank	Type	Content Quality
Example.com	2	Exact matched	20	blog	Poor quality
Socialbookmark.com	1	Long tail	30	Social bookmark	NA

Create an excel file just like above. Add column like – PR, anchor text, Type of website, quality of the content, number of outbound links, Moz etc. You are free to add more columns. When you are done with this you need to figure out which links are affecting your website and which links are adding value to your website. Try to remove as many bad links pointing to your website as possible before, you send a reconsideration request. When you are done with this, the time is up for the Disavow links option.

Select the website you want to apply this Disavow link option.


Click on the red button and it will then ask you to upload a txt file containing list of sites that you wish to disavow.


The format of the text is plain and simple. All you got to do is to create a txt file and it may look like the following -

#This is spammy website, I do want to disaow links coming from this site:
domain:littlespammywebsite.com

#This article directory sucks, I asked them to remove the links, but they did not

Text starting with # will be comment and Google will not be taken into consideration. If you wish to discard all the links coming from a single website, you can use the following parameter – domain:websitename.com .

Just make sure that you are keeping the file short. It should not be more than 2MB.

Just want to reterate that if your website is affected by manual penalty, you need to do both, try Disavow Link option and wait few weeks before sending another reconsideration request.

2. Your website is affected by penguin algorithm

If you saw that the traffic of your website took a plunge after a penguin refresh, you need to clean up the mess as much as possible. Do a background check of the links as I have mentioned above before using the Disavow link option. Since your website has got caught by algorithm update, you need to wait for weeks or probably for months until another penguin refresh goes live.

3. You are a victim of Negative SEO 

Sometimes, it might happen that your competitors are doing all they could to hamper the growth of your business. They may be doing sneaky things for your website like – spammy directory submissions, article submissions etc without your being aware of it. In that case, rather than wasting your time and money on trying to get rid of those links, you should be using this tool to make Google aware of the fact that you are not responsible for the crap links built by your competitors.
I am happy to share this information. Let me know how fare with these tips.

About Guest Blogger

Michael Evans is a passionate writer and he is a regular contributor of Site2You.com. He has written several articles on how to topics like - how to make a website etc in his writing career.

The Common Misconceptions about SEO

While Search Engine Optimization is riding the success wave almost everywhere on the internet,
there are more than enough misconceptions about SEO as well. Let’s separate fact from fiction.

1. Do it right once and that’s it

Simply put, SEO is using well placed phrases in the content of your website so as to get the best
rankings in search engines. Content is definitely key and any business or company needs to ensure
that its content is well written, cogent and dependable. But content is not the only thing and so to
write great content and sit back waiting for things to happen will not work in SEO. This is an ongoing
process and needs to be monitored regularly so that you can get more from the process.

2. More content, less design

While SEO does focus on great content, it is a misconception to think that you need to sacrifice
design and aesthetics to be more visible in a search engine. In fact SEO employs not just words
but many other aspects that you might use on the site to drive traffic your way. This could include
something as simple as menu design, the tabs on your website or even the shopping cart customers
use to store their purchase. The better designed your site, the better it is for you. Besides, good
content cannot make up for a confused and confusing website.

3. Pay per Click works better

One would imagine that the internet would be flooded with lot of information but not much quality
if the company that pays for key phrases has better visibility! Search engines do not care about how
much money you’ve spent but about what quality you deliver. Remember, search engines need to
benefit too! PPC works along with SEO and not as a substitute as SEO.

4. Links are overrated

Believe this misconception at your own peril! Links are important when you want the customers’
visit to your website to culminate in a sale. You have to spend time and effort building backlinks
and ensuring that the health of the links to and from your site is good at all times. Links are not
overrated and are instead valuable resources to help your business grow further.

5. The more the links, the better

If thinking that links are overrated is bad, then thinking that as many links as possible is the key to
good SEO is bad too. Flooding your website with links is counter-productive and only help to confuse
the customer. What you should look for instead is a well thought out bunch of workable links that do
an effective job for you.

6. The in-house technical team can handle SEO

Well this is a tricky one. It depends on how good your technical team is and how busy its members
are. Yes of course SEO is not tough to do because you need ‘simple’ things like ASP, PHP and C++
to program but SEO is not just programming. You need to design it well so it can do its job well. For

this, it is helpful to have a dedicated team of people focusing on it, exclusively.

Watch out for the rumors and half-truths and create SEO that is elegant and effective!

About Guest Blogger

Teyona Dame is a tech-lover and enjoys to write interesting topic about technology. She writes for xfinity and its services as well.

Why my guest post doesn't appear in SimplexDesign

In SimplexDesign blog, I always welcome bloggers who want to contribute content and giving value to readers . Guest blogger can place two links in the bio as an exchange to his contribution . When site grows , I receive more and more guest posting proposal everyday. But it doesn't mean all guest posts I received are good enough to publish. In this post, I will show you what need to do to make me publish your guest post :

1, Quality of content

It's the first thing that I concern when receive a guest post . As mentioned above, I only receive posts that give value to readers. It means readers must feel that they see something new after reading post. Content must be original and unique, and people can apply to their blog.
Many guest blogger sent me posts so simple that we can find out in internet thousand posts with the same content just by a click. For example a post name 'SEO techniques' is about using H1 tag, title, meta tag ... Or another post name 'Social marketing technique' focus on how to register Twitter /Facebook and create a fanpage only.
Don't misunderstood my words, content in the posts above are not wrong, but I think none of you visit SimplexDesign for a thing like this.

2, Pay attention to the guest posting rules

In my blog ,there's a page name 'write for us' in the top navigation bar . This page show guest posting rules, niche topics, link, bio and email address that you can send post to. For saving times, please don't send me posts on other niches, for example: education, real estate ...They can be published in somewhere else, but not my blog.
Take your time in reading guest posting rules, I think it will easier for you and me. As a blog owner, I feel ok with guest posting proposals that already know what niche topics to write. And I think other blog owners who accept guest posting are the same to me.

3, Take care of the biography 

All I want for a good biography at the end of guest post is basic information on guest blogger, and links to his/her profile or website.
Don't use this for advertisements, don't use this to write something that not about you. It will increase the opportunity your post appear in my blog.

4, Considering link building strategy before submitting guest post

I know many blogger who want to increase ranks, so he/she hire ghost blogger submit guest posts with back links to everywhere. But Google has changed their policy and some blogs got penalties from Google for their back links.
Several days ago, I have to remove back links in a guest post as request of a webmaster. He hired link building service submit guest posts to many sites, even unrelated sites, afterthat, his website has been moved to Google sandbox.

Guest blogging bring benefit to both of guest bloggers and blog owner. I'm not an expert that know and write everything. So I need contribution from you all. Knowledge is for sharing.
If you follow all things above, I think your post will appear in my blog soon.

7 essential elements to sketch your blog look great

A blog is a  website that contains valuable information published on the World Wide Web shared among people at large. No matter how rich the content of your blog is, a unique blog design plays a vital role in making your blog successful. The internet is filled with ready to install themes but for bloggers who want make their blog a killer, read on to find out how you can design your blog from scratch.

Preparing for the blog design

The first step towards designing a blog is to have a clear idea as to what you are looking for. This is important for you or for your blog designer to save time and money on designing your blog.

The choice of colors

As you are striving towards getting more visitors to your blog, choose colors that many people like so that they will tend to stick around for a long time and also bring in their friends to your blog.  Every color has a meaning of its own and the choice of colors can convey a lot to your visitors. Usually bright colors like red and orange grab the attention of the visitors.

Website layout

Blog designing is based upon the layout of your blog website. Earlier, blog websites had just the header and footer, main page for content and a sidebar. Nowadays blogs have two sidebars on the right and left side of the main content. You must have noted archive, subscriptions by email on the side bar.

Let us look at the importance of each of the layout components.

Header

Header is the top portion of your blog web page that your visitors first see when landing on your blog. The header is made up of the title, slogan, logo and navigation menu. Apart from these the search bar and icons to connect with social networking websites also finds a place on the header. The search functionality helps your visitors to perform a search on your blog and find relevant information.

Sidebar

You can opt to have two side bars left and right side of your main content or one of them. These side bars give you an opportunity to showcase advertisements or  add a call to action button like Buy now! Offers on e-books, prompting your visitors to click and view the ad. Today there are so many multimedia professionals who specialize in delivering Ad banner design services through the internet.
If you browse through your favorite blogs, you will find network sharing functions on the left and blog archive, search function, tags, categories towards the right on many of them.

Center web page

The center part is where your blog content appears. Design your center part in a nice way so that visitors can enjoy reading your articles. You should be able to accommodate blogger comment form that allows other bloggers to comment on the posts and display them with replies added to those comments. Also include social media buttons and links to related posts. Social media buttons enable people to share your article posts on popular social networking and bookmarking websites.

Footer

Footer is the last section of the blog page. This section is the same for almost all web pages which consists links like privacy policy, terms and conditions and contact us.

A good blogging platform compliments an attractive blog design. Blogging platform like Wordpress support theme installation and has over a thousand free templates to offer for its bloggers to instantly add a theme to their blog. Let your blog design code be flexible enough to make changes in case your blog is not able to attract visitors. Ensure that it is search engine friendly and compatible on devices like the iphone, tablet and mobile touch phones.

About Guest Blogger

 Linda, a passionate blogger also creates attractive banner designs for the web and dns server setup to configure and optimize server.

Simplex Orgmag - New template from SimplexDesign

It's been a long time since our last template released . In this post ,I will show you a new template name Simplex Orgmag . This is a simple template ,similar to Simplex buzz template but different in fonts and a bit in layout .This template was inspired by Origin mag template (Wordpress template) from WP Zoom . Base on their design ,I converted to Blogger and then made some changes .
You can take a look at the demo of this template .
I made two versions of template file .One version that all script has been integrated in template itself and the other that comes with script files so you can host the script yourself.

DemoDownload

The download link is also available on our Template Download page.

Install Instruction

1, Download template .

2, If you choose version that host script yourself , you can download script files ,host them in your own host and then open template file , find this code

<script src='/dropdown.js' type='text/javascript'/>
<script src="/jtools.js" type="text/javascript"></script>

Replace the /dropdown.js and /jtools.js with the url to these files on your own host.
If you choose version that script integrated , you can skip this step .

3, To add the top navigation menu

Find this code

<ul class='dropdown' id='mainmenu'>
                     <li><a href=''>About</a></li>
                     <li><a href=''>Archives</a></li>
                     <li><a href=''>Shortcodes</a></li>
                     <li><a href=''>Full Width Page</a></li>
                     <li><a href=''>Slideshow</a></li>
                 </ul>   

Add the url you want to this menu

4, To add link to your social media

Find this code

<ul id='navsocial'>
                     <li>
                         <a href=''><img alt='RSS' height='16' src='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuDLzT4TJ6B0-6Rp1XjL5XZu7QbHroicGbWskLlBH0RQy28MO6JMm1drEoCwp7XaIykOtVBwR69IyUK-D6fJQ1yQpx4hO6Wd_t1AbLN7F51-d1Pxjn6VTu0d2thEkmoBjGrn1hPVoGpRJT/' width='16'/>RSS</a>
                     </li>
                     <li>
                         <a href='http://twitter.com/' rel='external,nofollow'><img alt='Twitter' height='16' src='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFrD7lKMzc93uPE3YWo_ilTWRWAeZo7f1XByPkgg-1HdrykQ5YitViJlGlzPZz3u5jSMBZi-yt9tn0NnWGFDkogGsSe46Oi3W2UkHRMqJhRMiQF9TUZuqC_esh6EWLahbACro5HIyAOA9Q/' width='16'/>Twitter</a>
                     </li>
                     <li>
                         <a href='http://facebook.com/' rel='external,nofollow'><img alt='Facebook' height='16' src='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrqj1RrZvLcq__vhN-IF9eEVx09gOQAhLQFtn66yVhY9JuJO8a6ovjO6UBWQgjTQoFxX25KvDhRpJOn9DjFYQQBlh9DhdxC55MDVcRfj8_0dHh2hIYzC7wKnvbKOgDvafzsT97zh035E2J/' width='16'/>Facebook</a>
                     </li>                                
                  </ul>

Add the URL to your social media account in the code above .

5, To add link to main menu navigation

Find this code

<ul class='dropdown' id='secondmenu'>
                     <li><a href=''>Home</a></li>
                     <li><a href=''>Apple</a></li>
                     <li><a href=''>Gadgets</a></li>
                     <li><a href=''>Technology</a></li>
                     <li><a href=''>World</a></li>
                     <li><a href=''>Auto</a></li>
                     <li><a class='sf-with-ul' href=''>Sport</a>
                         <ul class='sub-menu'>
                              <li><a href=''>Surfing</a></li>
                             <li><a href=''>Formula 1</a></li>
                             <li><a href=''>Rally Racing</a></li>
                             <li><a href=''>Football</a></li>
                         </ul>
                     </li>
                   
                 </ul>

Add link to your categories in the code above

6, Upload template to Blogger

7,To add posts to slider

Click on edit link in Carousel widget

Add the name of category which you want to show posts in slider , like this

Save widget

8, To add posts to Latest news section

Click on edit link in Latest news widgets

Add the category which you want to show posts in widget content

9, Sidebar and footer are widget ready sections ,so you can add/remove/modify widgets easily for your purpose .

That's all for this template . Feel free to leave me comments .

Influence Your Search Position Using Social Media Sites

There are hundreds of factors that the search engines consider when creating their results pages. Web content and links have always been considered important. More recently, the use of social indicators has been highlighted by the likes of Google as a way to identify Author Authority or Author Rank. A lot of attention from social media websites means that an author is obviously well respected within their online community. Therefore, having an active and effective social media profile can help improve your search rankings as well as your social media performance.

Google’s Impact On Social Media

Google has long dreamed of being able to combine its powerful search engine listings with a variety of social results. This universal search is certainly several steps closer than ever before but it remains something of a distant dream. There are, of course, many social indicators that the search engines will use but it makes sense that Google would use data from their own social network, Google+. They have greater control over the information they can access and how they use it. Many believe Google+ already impacts on their SEO and its importance in this respect is only likely to be highlighted more in the future.

Google+

Google+ is the search engine’s first major entry into the social networking arena. They have had previous attempts but on a smaller scale and they are promising and delivering greater interaction between the social network and their search results.

Other Social Media Websites

There are many other social media websites to consider. YouTube is one of the most popular sites in the world and, if you consider it to be a search engine, then it would be the second biggest behind owners Google. It is a social media sharing website and enables those with video content to enjoy another outlet or channel for their creative work.

Examples Of Social Sites

• Flickr and Picasa enable the sharing of photos while Scribd offers presentation sharing. As well as YouTube, users looking for video sharing sites can use Vimeo and DailyMotion.
• Digg, StumbleUpon, and NewsVine are what are considered to be social news sites. They allow users to write or syndicate news content and share it with readers.
• Facebook, Pinterest, and LinkedIn are among the most popular social networks one can access. These often cross the boundaries into other forms of social media websites. Facebook, for example, is also one of the most popular video sharing sites too. • Twitter, while also considered a social network, is a microblogging platform. Tumblr and Plurk are also tagged as being microblogging platforms.
• Location based social networks like FourSquare and Google Latitude enable users to share their location and even rate or rank the specific establishment they are in. This is a very small sample of the types of social media website that exist. There are some that are highly targeted to small groups of people and offer one very specific service. Mendeley, for example, is a researchers’ social network. Causes, which is actually a Facebook application, is the world’s largest fundraising social media application.

How Social Media Impacts Search

Social media is certainly known to help search rankings. Shares, Likes, and links from such pages are considered social indicators by the search engines and they consider websites with a lot of social indicators to have authority and respect from readers. Some users have already reported that Google+ and Google+1 results can help and has helped increase the ranking of their website.

How To Use Social Media To Your Benefit

Consider your strengths, the type of content you serve, and your target visitors and website users. If you serve video content then you should look to share video. If you want to encourage conversation about the video clips and videos that you share then you should consider Facebook as well as YouTube because this combines the features of a social network and a video sharing website. If you serve news content then NewsVine or another collaborative news website could be your best option.

Social Success

The likes of Dominos Pizza, Dell, and Starbucks are some of the big name companies that have succeeded in the social media arena. Companies are now looking at ways in which to incorporate mobile into their social media. More and more users are accessing social networks like Facebook from their mobile phone and there are many more ways in which users can interact with these sites on mobile platforms. Mobile social media marketing has become increasingly important to those looking to benefit from social traffic.

Setting Your Site Up To Benefit

A full social media marketing campaign can cost a lot of time and effort and for the small business it may not seem like a financially beneficial option. However, the rewards can be exceptional as long as your campaign takes the right form and heads in the right direction. Your website should also be set up so that it benefits your social media campaign. Whether this means offering an online app, giving users easy access to share buttons, or delivering on the promise that you make to social media users, you should ensure that your site is set up and ready to deliver conversion for your efforts. Social media is a powerful means of encouraging user engagement and it can deliver exceptional results for your website in exchange for some time or resources. Have you optimised your site for social media? Do you share content and, if so, has it helped improve your online business results? Let us know below.

 About Guest Blogger

Matt Jackson is a content writer for SEOOutsourcingCompany.co.uk, writing social media and on- page content for a variety of sites in many industries. They work with digital marketing agencies of all sizes, providing ethical and efficient SEO Outsourcing.

[Infographic] How to determine the value of a website

Have you ever ask for the value of your site ? How much is your site worth ? I found this infographic in Webstarts website that may helpful to you all .
Via: WebStarts

Four ways to improve your boring blog

If you ask a handful of people what the purpose of a blog is, chances are you'll get a few different answers.

• For writers, a blog is a place to hone their skills and get their thoughts published easily and inexpensively.
• For readers, a blog is a place to read others' ideas, stay up-to-date on the latest news and trends or learn about a topic that interests them.
• For Internet marketing mavens, a blog is a means to boost a website or brand's SEO ranking.

There are millions of blogs floating around out there on the Interwebs, and each one was started for a particular reason. On the same note, there are blogs about every topic imaginable, and some are naturally more popular than others. Looking for a blog about cooking, technology or small business? You're in luck. Just type your desired topic into Google, and watch the results roll in. Even those who work in traditionally "boring" industries — such as insurance, construction or law — are jumping on the blogging bandwagon. So, how do writers in these niches garner enough readers to make their blogging efforts worth it? By implementing techniques that make their blogs and blog posts more interesting, which ultimately makes people want to read their blogs on a regular basis. If you want to draw more readers to your blog, follow these four simple tips.

1. Use photos in your posts.

It's no secret that a blog post comprised of both photos and words is a lot more enticing to readers than a blog post that appears to be a page of endless text. Use images to break up large chunks of text, add value to your post, illustrate your point and keep your blog visually appealing. Of course, the type of image you use matters. I'm a fan of stock photos, but not the cheesy ones (you know, models smiling right at the camera and holding some sort of inanimate object). Sure, it takes a little time to find good, quality stock photos, but it's well worth the effort. Also, don't shy away from using screen shots, graphs, charts and infographics in your blog posts as they make for a nice change of pace.

2. Tell your story.

The best way to be seen as an expert in your industry is to establish yourself on all fronts of your brand's web presence, and this includes your blog. An easy way to do this is to tell your story — or your company's story. Feature details about your education, credentials, humble beginnings and professional growth. Another way to establish yourself as an expert is to show who's behind your blog. Put a face with a name by including a short bio section that features all of your blog's contributing writers. I know from experience that many surety bond companies do this. Although some readers will pass right over the "Meet Our Team" page, others will appreciate the behind-the-scenes information and will realize the value in what you have to say.

3. Promote your blog via social media.

Today, engaging with your audience on a personal level is a large component of finding SEO success. An easy way to engage your readership is to incorporate social media on your blog. How? With social media buttons. Take a look at some of your favorite blogs. Chances are they'll have buttons for Twitter, Facebook and Google+ on each post. Some blogs even include buttons to email posts and share them on Digg, LinkedIn, Tumblr, WordPress, Pinterest and other social media platforms. Additionally, give readers a way to subscribe to your blog via email by providing an RSS feed or FeedBurner signup form on your homepage. Installing these features on your blog is easy and can be done with the insertion of simple code in your site's HTML. Altogether, putting social media links on your blog is a little-effort-high- result way for visitors to share your content.

4. Focus on timely, relevant and accurate content.

Nothing will cause a visitor to leave your blog faster than seeing a post from several months or even years ago at the top of your blog feed. As Internet marketing professionals, we know that Google rewards timely, accurate and original content, and these values should be translated to how you manage your blog. To keep readers interested in what you have to say, get to know your audience and publish information that pertains to who they are and what they know. To keep them coming back for more, publish content on a regular basis. Daily is best, but every other day or twice a week is also effective. Posting fewer and further between will give readers the chance to forget who you are and why they visited your blog in the first place. We live in a day and age where Internet marketing is always evolving, and blogging is no exception. There are a million things you can try to draw readers to your blog and keep them there, but these four tips are a good starting point for those looking to improve their reputation in the Blogosphere.

About Guest Blogger

Sara Aisenberg is an Internet content writer by trade and has experience writing about surety insurance, small business, Internet marketing, healthcare, travel and more. Sara strives to stay up-to-date on the latest SEO practices to help business professionals of all kinds make the most of their marketing efforts. Follow along with Sara on Twitter @SaraAisenberg.

Important notice - Why your blog stop working ?

Many many people ask me why their blog stop working recently ,why 110mb.com down ,and ask me for js files .I repeated thoudsand times the answer . But it seem useless . So I make this post for clarifying what need to do with js file .

1,If the host 110mb.com live again ,you can open template files ,search for what files hosting in 110mb.com ,download them and than upload to your host . After that ,replace links in template files .

2,If 110mb.com downs ,you can search for file in internet ,very simple ,for example :
Search for file :jquery.js , I open GOOGLE and type 'jquery.js' in search box and press Enter , jquery.com site which provide jquery.js is the first one in search result ^^
Now you got it .

Repeat for other files , I must say that all files I used in template are popular js script in internet and it's the line in search result . So don't need to worry I hide something or have special script that don't want you to know . So what to do when you have js file ? you can buy a host ,I recommend a host that support CDN for best quality and than host your files there . Don't upload your files to services such filefactory.com ,rapidshare.com ,mediafile.com ... because they are file sharing services ,and file hosted in these host can't use directly . If you don't have enough money for a host , you can see my post here for unlimit hosting for blogger

[Infographic] Email marketing is alive and well

In the world of modern communication method and social media, some of us may think that email marketing is forgotten and replaced by another marketing method . But not at this time . Email marketing is still alive and well . Please take a look in this infographic :
Via: iContact

Best Font Apps for Apple iPhone and iPad

When working on almost any kind of designer project, one of the most important yet difficult things is to choose the right font. Here’s when our smartphones can come to help us. There are many good font-related apps out there at iTunes, and some of them can even be used by professional designers:

1. WhatTheFont

If you’ve seen a nice font in a pic or poster and want to use it in your own project, it’s now possible with the help of the WhatTheFont app – just snap a photo with your Apple iPhone, and the app will easily identify the desired font. Or, if the font can’t be found in the app’s database, it’ll find the closest match. Very useful sometimes!

2. FontBrowser

FontBrowser is the next free iPhone app that can be used by designers, software developers, and all those who like playing with fonts and colors. It’s actually a Unicode font and color browser (with a huge database of 19,000 Unicode font characters, 9,600 colors and all their codes) and it’ll help you find the key codes and web codes for different symbols and colors. With its help you can also find out what fonts are installed on your Apple iPhone. Well, in case you don’t already know it :)

3. Font Maker

Font Maker can be downloaded from iTunes for free, and it’ll give you the opportunity to create your own fonts and use them wherever you want – in designer projects, is messages or in other apps. The only shortcoming is the fact that some of the custom letters and symbols created by you will be visible on Apple devices only. But let’s hope this little bug will be fixed soon.

4. The Typography Manual

The Typography Manual is a very useful and complete information resource that includes a glossary and a 60+ page book about graphic design, fonts, their history and use on the web and in different projects. Most designers, of course, already know all those theoretical things or just don’t need them at all, but still, sometimes we all need to access some info on the go, and this app can always be at hand. It’s available via iTunes for $3.99.
Besides, The Typography Manual offers a number of other useful tools, too, including those that can help you find the key combinations and HTML codes you need, or measure the type size of any font from any pic.

5. TypeDrawing

TypeDrawing, which is available at iTunes for $1.99, is one of the few apps that allow you to draw pictures using letters, number and sentences instead of brush strokes. Maybe this app isn’t made for professional designers, but the final images you get are really unique and interesting, and you can definitely use them in one of your projects.

6. Font Dresser Free

Font Dresser Free is a mini app that can help you write and edit texts, change the font colors and sizes, save them as photos and send them to your friends by email. It’s not very useful in professional projects, but is still rather fun to use – after all, designers should send out stylish emails.

7. FontBook™ – The Original Typeface Compendium

Available at iTunes for $5.99, FontBook includes the work of 118 renowned international type foundries, 1650 type designers, 700,000 typeface samples, and 35,000 fonts from 8050 font families, so it is one of the most useful tools to research and compare fonts.
The app is regularly updated over-the-air, so new content and fonts are being added all the time.

8. Typography

The last font app from our list is used more for fun than for any serious projects, but a good designer can find some professional use for it, too.
For £0.69 Typography gives you the opportunity to send messages using letters and numbers from Flickr pics instead of the usual ones. Since there are many, many different images with letter out there on Flickr, the app can generate a huge number of different sets of such messages; if you don’t like the current version, just shake your iPhone, and the app will come up with another version.

About Guest Blogger

Amelia is not a professional designer, but she’s definitely interested in design and works on different amateur projects from time to time. She’s also interested in mobile phones and mobile apps for designers, since they can really make the life much easier. You can contact Amelia via her Twitter or Google+accounts

Guidelines for Multiple Language Websites Design

 
Images Sources : Nailsmag
This is guest post by Daliah Kaif 
This is an article that highlights the importance of multiple language websites. Also this article gives important tips that can help you in creating amazing multi language websites so that you can appeal to a global audience.
English is the language of the world. However, that is today. The evolving world of today needs no explanation. There are no certainties that everything (including language) will remain the same in the coming future.


Also, with so many commercial sites in the world, are you absolutely sure that all your products are made for only the English speaking crowd? What about those who have a different language? Are you going to take the blame of racism? My guess is, not.
The world is becoming smaller because of better communication. Online shopping is a rage amongst people. It is so convenient to be able to sit in one part of the world and be able to shop from somewhere completely across the globe. Most websites today are adopting the multiple language approach to ensure that people from a different language and ethnicity too can procure their products.

So, it is important to create multiple language websites that can help people from different languages read your website and thereby become aware of your products. Do not lose out on a client just because he couldn’t understand what you wanted to say. Overcome the hurdle of the language discrepancy by following the following points:

Top Level Domains (TLDs)

To accurately penetrate overseas markets you’ll need to create a distinct TLD for each language. Doing this will augment your site’s credibility and reliability along with assuring a higher ranking in the local search engines of the particular country. When you have multi languages sub domains it becomes easier for your search engine to crawl through these sub domains.

Hosting

Hosting is as important as having the website in the first place. This is why you must take care that you host all these different language sites on servers in individual countries. Once again this can prove very helpful in local search engine rankings because of Geo Targeting.

Design

Website Design determines largely how a viewer receives your website. Although it has no direct impact on the changes in the language, it however should be laid out in a way that helps people read matter in whatever language it is offered in. This means that the framework that you have should be such that it is consistent in terms of banners and ad placements.
Your branding should be recognizable across various localized sites. It should be flexible enough to assist in navigation across various markets based on their preferences. There are several elements to consider when it comes to your overall page and navigation design for your set of localized sites.
You must take care that you may have to tweak the design with respect to the width and height of various columns based on language. Some languages may require you to use maximum imagery. Some others may require you to simply incorporate maximum texts.

Color

The social and ethnic implications of colors can differ extensively among diverse nations – for instance black is usually the color of bereavement in the west, while it’s white in the east, and green may point to the environment and nature in European countries, but in the Middle East it has sacred meanings, as the divine color of Islam. Contemplate prudently about your color scheme before going ahead with each site.

Imagery

Ethnic thoughtfulness is of critical significance when it comes to your imagery. You must ensure that the imagery of your site is in sync with the region. Say for example, for an Indian website, show Indian people; for a Chinese website show Chinese people. Also verify and be doubly sure that none of the images used in your site are offensive in nature to the particular ethnicity.

Flash

It is of utmost importance that you give importance to bandwidth. Making heavy sites may not work well everywhere. Minimize the use of Java and Flash as much as possible to ensure that the site gets loaded properly and in time.

Author Guest Blogger

Daliah Kaif, Currently working at Viteb. Which is a leading Outsource Joomla development and Web Design Company based in India. Her interests span from professional Joomla development and website redesign services. She has  also enjoyed writing for his specialization, that is, website redesign on various forums.

Graddit - Star rating for blogger

Have you ever tried Blogger default star rating ? I tried several times and hard to make it work as I want . In internet , I found Graddit.com ,a star-rating system that work for Blogger . So in this post ,I will show you how to add them to blog. Maybe it useful for you .



1, Go to Blogger Dashboard -> Template - >Edit HTML

2,Add this code before </head>

<link type="text/css" rel="stylesheet" href="http://static.graddit.com/css/graddit.css" />

3, Go to Graddit.com . Choose a style that you want to apply . Click on Blogger link

A textbox appear with the code inside. Copy the code .

4,Back to Blogger Dashboard ->Template ->Edit HTML
Find the code <data:post.body/>
And paste the code you copied in step 3 before <data:post.body/>

5,In case you want to make star rating for a specific post , in step 3 ,click on Generic link .
Copy the code in text box .Go to Blogger post editor window ,choose edit HTML mode and paste the code in post content .

That's all .Save template and you can check the result .
I made a demo for this star rating in this post . You can see it work before deciding install or not .

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The Art of Making the Perfect E-Commerce Website - Avoid The Designing Black Holes

This is guest post by Albert Vaung
When you are designing an eCommerce website, there are no half measures. Your eyes need to be on the ball, all the time. You cannot afford any laxity when it comes to design. This is because more than anything else, the design of an eCommerce site is all about getting the attention of the target audience and creating an environment, wherein they are willing to part with their hard earned money. A website that can attract visitors, but has a very minimal conversion ratio is regarded a failure.
So, this begs the question – What’s the art of creating that perfect eCommerce website? Well, the answer is pretty simple, really and that is ‘Don’t fall into the black holes that are waiting to swallow you, every step of the way, when you are designing an eCommerce site. But you can only avoid them if you are able to identify them.



Here is a list of some of the design mistakes that eCommerce web designers need to avoid to bring forth the perfect website:

Forgetting that it is all about the products

You won't believe it, but there are some designers who actually forget to provide an interesting, intuitive, unique and detailed product information. Yes, I am sure you must have come across certain websites that have product information just for the heck of it. As a designer, you need to make sure that the prospective shopper is able to interact with the product that in many different ways, even though it's on the website. Even if the shopper cannot touch or feel the product, he/she must be able to experience it through the images on display, the in-depth and pertinent product information,  and anything else that you can put up on the product description pages (videos, audio) that will give the shopper a better understanding of what the product is all about.
The whole idea behind product description is to offer users a chance to make an informed decision regarding the product displayed.

Oops, I forgot the Contact Details

Only those designers who are not really serious about their website,  its products and services and the online business it represents, will hide the much needed contact information from website visitors.
They don’t want users to dig deeper into what the company is all about, but what about the online businesses that truly want to make their presence felt in the online world? If a designer forgets/hide contact information on such sites, then the credibility and profitability of the site take a direct hit. Every online shopper wants to know whether they are dealing with a company that is trustworthy, because at the end of the day, they will only part with their credit card information, if they are assured about the site’s credibility. As can be imagined, lack of contact information dilutes the trust factor big time and such website design ends up a failure.

Navigation that Lacks the ‘C’ Factor

The best website design, especially from the navigation perspective is one that makes, the navigation more ‘convenient’, yes forget about the X factor, it's actually the ‘C’ factor that determines the success or failure of the website. If your commerce website’s navigation is all over the place, there is no way in the world, that your target shoppers are going to buy from your site. Designers, at times, try to go overboard with their creativity, when they are designing the navigation for their online storefront. It’s important to remember that in such cases that the shoppers won't be appreciative of this fact. All they want to do, is search for their products, browse the various product categories, go through the product description and finally complete the shopping cycle effortlessly. They are not looking for creativity here, in fact what they are looking for is simplicity.

To Conclude

There is no shortage of black holes when it comes to designing eCommerce websites. If you fall into one of these, there is no coming back. But, on the other hand, if you manage to avoid them, you are creating an environment, when the success of the website is assured.

About Guest Blogger

Albert Vaung works with PLAVEB a Leading E-commerce Solutions Provider company that is also renowned for its web application development services. He is a web designer who has worked on a whole range of diverse project requirements for different business domains. He also loves writing about his designing experiences and sharing them with other like minded people. Oh Yes! And he loves binging on donuts as well!