Top 5 Tips to Increase Conversion rate on your ecommerce website

This is guest post by Richard on tips to increase conversion rate on ecommerce websites .
Conversion on a site refers to the conversion rate which is a measure of the total number of people that go on to make online purchases. With websites, it is mainly a percentage of visitors who make purchases. A lot of websites are mainly interested to increase the number of visitors. These are the ones that are unable to resolve the problems in order to make navigation easier for customers. By resolving such problems, these websites can increase their conversion rates at a very low expense. Look at the following top 5 tips to increase conversions on your site

1. Simplify Navigation 

The more complex your website, the less the number of people making purchases. Be simple to encourage people to buy from you. Accessibility is the foremost issue that prevents users to purchase items online. An inaccessible website potentially loses almost 5 percent of its sales. Make your website accessible through all browsers as those unable to do so lose 15 to 20 percent of their total sales.

2. Only Ask The Right Information! 

There is no reason why you should ask customers? email addresses to let them view online brochures or even ask their phone numbers before proceeding further to an email enquiry page. Do not force your users to create accounts to make purchases, as this won't guarantee them becoming return customers. Simplify things and ask only relevant and legitimate questions that have to do with the sales only. Use customer feedback data or questionnaires to collect other information.

3. Develop a Bond of Trust 

Following plenty of internet credit card scams, a lot of users are still reluctant to use such private and confidential details online. Provide 24 hour customer support service through a phone number so the users can identify you to a location. Show the privacy policy and clearly explain the shipping policy and procedures as well to strengthen customer trust. Display the ?VeriSign Secured? logo on the website if you have an SSL certificate.

4. Maintain a Clear Returns Policy 

Make the online shopping experience as plain and clear as brick and mortar shopping. You should know how to deal with the return policy pertaining to different articles of sale, for example, the return policy for clothes is very different as customers are not able to see them closely on the internet and might find them different in reality. Similarly, perishable items are not accepted upon return anywhere in the world once they are sold- not even at physical stores! Develop a distinct and different policy for all items that you sell.

5. Offer Easy and Different Payment Mediums 

Not everyone owns a credit card which should be very obvious to you. Similarly, not everyone who has it uses it as well. So, offer several easy and effortless modes of payment to suit the needs of every customer. Many times, customers add a lot of products in their online basket and are satisfied with every procedure on the website, but fail to make purchases when the website limits them to do it through one means only. Make your online website more accessible and simple to let customers know you value them.

About guest blogger

Richard has been working on the Magento Commerce platform for several years. As an ecommerce specialist, he has a strong interest in maximising online conversions.

Best way to Study the Value of a Link

Link building is one of the most important things when do SEO for a website . Have you think about buying or trading links with other websites to improving rank in Search Engine ? In this guest post, Brianne will show you the way to study the value of a link and therefore have a good strategy in buying or trading links .



During the older days of internet , websites used to fill the content with a certain keyword to enhance and bolster their rankings in the search engines. The repetition of the word many times throughout the content ensured that the website got placed suitably and had a high ranking in the search engine searches. Such practices compromised with the quality of content.
Now the Google rankings depend on the on-page and off-page factors of SEO and back link form one of the most important off-page factor for SEO rankings. These links are evaluated in terms of the quality and quantity and are the backbone of search engine rankings.

Building and maintaining of links can be important in achieving the desired high rankings in the search results of the search engines. The links made should be of premium quality and should be applicable or the right areas as well. Different links can be of different types and therefore one must analyze the links carefully to achieve the specific results.

Type of link

Links can be of many types but only two are able to influence the rankings. These are the image and the text links. Text links are considered more powerful than image links and therefore they get more preference. Other kinds of links including the JavaScript links are not given any importance by the search engines as the spiders of the search engines cannot read or follow these links in a proper way.

Anchor text

The anchor text can be very crucial in deciding the value of a link. One should not concentrate on the name of the company or website but should include the expected keywords in the anchor text of the back link. This is so because the ranking of the web page depends on the words in the anchor texts of the links which point at the website. More valuable words get higher ranking in the search engine results.

The age of the link page

The age of the link page on the internet is also an important factor to be analyzed and should be studied while deciding the value of the link. Major search engines like Google trust those webpages that have been on the web for a long duration of time.

Incoming and outgoing links

A back link which links to other websites can offer good SEO value and the more direct links are more valuable. The links that are provided on web pages are more authoritative and can offer links of good value. If your site is linked to an authority website that is linked to other websites as well then it is good for the reputation and ranking of your website. The value of the link also depends on the number of outgoing links it has. If a link gets displayed on the page then it calls for more traffic. There are also 'no-follow' links which can be used to increase the traffic but they fail to achieve the values that are set by SEO.

If you are building a website for SEO then you should consider the factors that provide value to links. You can save time by using the SEO tools. Analyzing links can be very essential for those who are launching a new website.

About guest blogger

Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on Ford Endeavour attracted her attention. These days she is busy in writing an article on Samsung Omnia W.

How to Optimize Your Blog

Attracting traffic to your blog is not an easy task. Optimizing your blog needs to consider few important things. The design of blog, home page, content, images, SEO, and the text presentation plays crucial role in optimizing your blog on the net. The visitors often search for good quality content with attractive interface and images.

Use popular keywords 

A good way to achieve the purpose of a successful blog is to use keywords which people tend to use more often so that they are directed to the blog with a greater frequency. This helps to achieve the objective of being able to reach out to a wider audience.

Use keywords in the article 

A good way to appeal to readers is to use the keywords a few times in the article so that they are easily able to relate to it and their interest in the contents does not sway to something else. Use shorter sentences When sentences are long or convoluted, people find it difficult to trace or remember the train of thought. They prefer reading shorter sentences as it has a great impact on them, so a good strategy to optimize ones blog is to use shorter sentences.

Use relevant photographs 

When people see that the writing that they have been searching for is aided by some visual medium such as photograph, they tend to relate to it better and thus find more interest in reading it. A photograph should be chosen in such a way that it says in a summary what the whole blog is all about without giving away the crust of the matter.

Make it easier to subscribe to 

When people see that they need to go through a long and painstaking process to register or subscribe to the blog, they tend to get deterred and choose to give up in the first place. So care should be taken to ensure that visitors can easily subscribe to the blog and begin their work of reading.

Allow people to leave comments 

Allowing people to leave comments enables them to have a sense of participation in the blog that they are viewing and so they tend to prefer that too other blogs which may have similar content. Another good aspect about this is that the comments or feedback from people helps in making changes as the readers are the people who have the best perspective of the blog.
Optimizing a blog is an art as well as a science, and requires just a little bit of work and dedication in order to make it a big hit. There a host of bloggers on the net and it takes just a few easy steps such as these in order to be ahead in the race and have a good and successful blog.

About the author:  
Brianne is a blogger by profession. She loves writing on gadgets. Beside this she is fond of books. She recently did an article on Wireless Laser Printer. These days she is busy in writing an article on comb over carpet.