How To Become An Expert In Your Industry

One of the keys to growing your presence online, is establishing yourself as an expert in your industry. This can be done in a number of different ways, but all of these ways require networking of some sort. You become an expert, by getting other experts to acknowledge that you are in the same class as them. You can establish yourself as an expert in your own industry by creating high quality and insightful content, answering questions about your industry around the web, and also releasing your own webinars and seminars on a variety of subjects that are related to your overall niche. In doing these things, you prove that you have the knowledge within your industry to become an expert, and are able to establish credibility through the sharing of other information.

High Quality, Insightful Content

The first thing that you need to do to establish yourself as an expert within your industry is to publish high-quality, insightful content on the subject. This content, should not be published on any of the other websites, and should be completely original in nature. Try to analyze the subject as in-depth as possible, and an effort to display the level of knowledge that you have on your industry. The higher-quality the content, the more believable it will be that you are an expert within your industry. Also make sure that you are participating on other websites that are publishing insightful content as well. By linking to insightful content, you not only prove that you can identify worthwhile content to your visitors when you find it, but it allows you to make connections with others that are considered experts.

Answer Questions Where Available

It should also be your goal to answer questions where available. There are number of questions and answers websites online, such as Yahoo Answers, or other industry-specific question and answer websites, in which you can create an account, and answer questions that individuals have about your industry. In doing so, you will build credibility with a range of different people, and have proof that you have been able to help dozens of people with questions about what you do. You can also answer questions over social networks, which can be an excellent way to gain traction with others, as they can see exactly what you have answered.

Webinars and Seminars

nother excellent way to establish yourself as an expert, is to hold either seminars, or online seminars, known as webinars. This allows you to put your knowledge on full display, and also help others to learn information about your industry. Try to plan ahead, and an effort to create as good of a webinar as humanly possible. Make sure that you are answering any common questions are misconceptions that people have about your industry in a straightforward and professional way, and also look for opportunities in which you can promote your website or service through these webinars.

Establishing yourself as an expert in your industry can be very difficult, but with the little bit of hard work and determination, you can prove that you have the knowledge to be considered one, by providing high quality information and helping others to gain knowledge as well.

About Guest Blogger

Charles Dodgson writes for WL Marketing Link Building Company – one of the most affordable SEO service providers delivering a full range of strategic Internet marketing solutions for businesses and professionals.

4 top web design trends of 2012 to pep up your website

One of the most important elements of a good website is ‘spectacular design’. Earlier, websites were static and design elements played almost no major role in them. But with the emergence of Web 2.0 and the new web tools and technologies, websites have become more dynamic with design playing a vital role. Today, you can use your website(s) to interact with your users, engage them and prompt them to take a call to action easily. However, there are many fine points to consider while designing a dynamic website that is in sync with the changes in WorldWideWeb. Let’s go through four such web design trends of 2012, which will help you pep up your website and make it an instant hit with the end-users.

Responsive Interface

It is no secret that most of the users nowadays access the Internet from a number of mobile devices due to speedier connectivity and unlimited data plans. Since most of these mobiles are touchscreen devices, clicking on various elements on a web page has become redundant. Today, web designers provide users with websites that sport responsive interfaces.

You can use dropdown menus, large buttons, search boxes, breadcrumbs and other such elements and make your website more responsive for your end-users, so that they can easily browse, navigate and use your website irrespective of their devices.

Infographics

Infographics are the latest sensation. They are commonly found in various social media sites and for good reason; they provide important information and put them together in a way that is easy to read and comprehend at one go.

You can use infographics on your websites to present interesting facts, statistics or anything and everything under the sun (as long as they make sense). More importantly, infographics can be shared on social media sites (and accessed on various mobile platforms as well), which will help increase your website’s visibility online.

Parallax Scrolling

Parallax Scrolling combines static images and scrollable text. This new method enables users to scroll website elements in different and more interesting ways and is particularly useful, when you want to show more information on a single web page and yet, maintain a clean, uncluttered and user-friendly layout. To get a clear idea about Parallax Scrolling, you can search for some of the best sites that have used this method on their web pages.

Minimalism

Small is the new big and less is the new more. Today desktops with 10 inch screens or laptops with 14 inch screens are making way for 7 inch tablets and 4 inch smartphones. This calls for minimalistic web design, where only relevant information is displayed on each web page and any sort of clutter is totally done away with.
These sites have a clear design; display only the important links; contain simple backgrounds and big fonts; use a color palette with 2-3 colors at the most; are easy to navigate etc. In a nutshell, minimalistic websites provide information to the site visitors clearly without distracting them with unwanted design elements and wasting their time.

To Conclude

These were some of the latest web design trends on 2012. Use them on your website to make it more attractive, engaging and last but not the least, interesting for your target audience. This in turn will help you increase your conversion ratios and also increase the footfalls on your site.

About Guest Blogger

Alan Hall is a Los Angeles based Website Design with PLAVEBAPPS and has worked on numerous successful projects for his company. He also likes to research and write on various technical topics for guest blogging platforms when he gets the time.

A complete and comprehensive guide on how to use Google Disavow Link Option

This is guest post by Michael Evans
So, your website has been tanked by the vicious penguin and even after giving your hundred percent to get rid of the spammy links that are making your website bleed, a vast majority of them remain there intact and making your feel totally helpless. But fear not dude, the disavow link is here and hopefully it is going to exonerate you from the sins of your past spammy marketing initiatives that might have probably cost you thousands of SEO dollars. Yeah, yeah it is not that easy otherwise we could have had innumerable number of success stories to share by now. As there is no such great news to relish, we can safely assume that not many people have got benefited from it but that does not necessarily mean that it is not that effective. Nope, probably you do not exactly know how and when to use it [no offense plz]. So, here it goes –

A Little bit of background story

There has been a bit of confusion surrounding the concept of Disavow Link. The building block of web is links; no amount of spam can undo this. So just because a search engine named Google has launched something called – Disavow Link, it does not mean that you should be giving less attention to acquiring links naturally and put all your efforts to monitor and police each and every link that comes along the way and get them down just to be in the good book of Google.

Actually, the concept of online marketing has been hijacked by some shrewd marketers who have been engaged in doing sneaky things to get to the top in some competitive keywords in no time. They were using bulk article submissions, article network sites, massive directory submission and other sneaky stuffs. So, Google has to intervene and now we have got penguin update. But as negative SEO is on the rise and as Google is working on the biggest ever penguin algo update [as news is doing the round], it launches Disavow Link option so that it can avoid the scathing criticism of the webmasters whose websites might be wrongly affected by the upcoming algo shuffle.
Who should be using this tool: As Google is reiterating the fact that this is an advance tool and average webmasters need not have to use this because if used wrongly, it could back fire. So, here are the few hypothetical situations when you should be thinking about giving the Disavow Link a try:

1. Your website has been manually penalized

It sucks when you receive a message in Google webmaster tool about violating Google’s policy or about Link Scheme. But do not jump at the gun at the sight of this message. This message only means that your website is manually checked by human quality raters at Google and they have raised their flag after checking the backlink profile of your website.

However, this does not mean that you need to remove all the links and turn the clock around. Nope, do not make such foolish thing because you will just be shooting yourself in the feet. You need to create a list as mentioned below:

URL	PR	Anchor text	Moz rank	Type	Content Quality
Example.com	2	Exact matched	20	blog	Poor quality
Socialbookmark.com	1	Long tail	30	Social bookmark	NA

Create an excel file just like above. Add column like – PR, anchor text, Type of website, quality of the content, number of outbound links, Moz etc. You are free to add more columns. When you are done with this you need to figure out which links are affecting your website and which links are adding value to your website. Try to remove as many bad links pointing to your website as possible before, you send a reconsideration request. When you are done with this, the time is up for the Disavow links option.

Select the website you want to apply this Disavow link option.


Click on the red button and it will then ask you to upload a txt file containing list of sites that you wish to disavow.


The format of the text is plain and simple. All you got to do is to create a txt file and it may look like the following -

#This is spammy website, I do want to disaow links coming from this site:
domain:littlespammywebsite.com

#This article directory sucks, I asked them to remove the links, but they did not

Text starting with # will be comment and Google will not be taken into consideration. If you wish to discard all the links coming from a single website, you can use the following parameter – domain:websitename.com .

Just make sure that you are keeping the file short. It should not be more than 2MB.

Just want to reterate that if your website is affected by manual penalty, you need to do both, try Disavow Link option and wait few weeks before sending another reconsideration request.

2. Your website is affected by penguin algorithm

If you saw that the traffic of your website took a plunge after a penguin refresh, you need to clean up the mess as much as possible. Do a background check of the links as I have mentioned above before using the Disavow link option. Since your website has got caught by algorithm update, you need to wait for weeks or probably for months until another penguin refresh goes live.

3. You are a victim of Negative SEO 

Sometimes, it might happen that your competitors are doing all they could to hamper the growth of your business. They may be doing sneaky things for your website like – spammy directory submissions, article submissions etc without your being aware of it. In that case, rather than wasting your time and money on trying to get rid of those links, you should be using this tool to make Google aware of the fact that you are not responsible for the crap links built by your competitors.
I am happy to share this information. Let me know how fare with these tips.

About Guest Blogger

Michael Evans is a passionate writer and he is a regular contributor of Site2You.com. He has written several articles on how to topics like - how to make a website etc in his writing career.